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Your Content Needs This Free Editorial Calendar Download

How many times has this happened to you...   You open up your business's Facebook page to find nothing has been posted for the last three days. Clicking over to Twitter yields the same results. It's like a ghost town!   Life gets busy, schedules fill up, and on occasion, you forget to post content. It happens!   Wouldn't it be great if you could schedule all your content in one spot, laid out all nice across channels for you to see? Consider your wish granted!   An editorial calendar is an excellent tool you can use to organize your content. As Hubspot explains it, this gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It's a strategic marketing tool and a place to keep your team organized. This is crucial as your strategy moves forward!  ...

Why Hiring a Professional Designer is Worth Your Money

We’ve had our fair share of clients excitedly tell us about various services they’ve found that will take care of all of their design needs for just five dollars! (Or ten, or for trades for a pack of smokes, etc). We have to smile and nod politely when they talk about how fantastic it’s going to look, and at such a great price!

Do you know who your ideal customer is?

Unfortunately, there is no way to appeal to every customer, as buyers are widely varied and extremely different from one another. Attempting to reach everyone will paradoxically create an offering that appeals to no one. However, this isn’t a bad thing! By identifying your ideal customer, you can create the products that truly reflect your brand, and build a following that values your brand for what it is.

6 Free Tools Our Team is Stupid in Love With

As the saying goes, work smarter not harder. Having been in the online marketing business for a minute or two, we here at Choice have used our share of resources in the pursuit of making our jobs more efficient (read: easier).