Email marketing is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders. To keep ahead of the curve, here's why you need to utilize this tool to build your brand, increase loyalty and reach new audiences.
How many times has this happened to you... You open up your business's Facebook page to find nothing has been posted for the last three days. Clicking over to Twitter yields the same results. It's like a ghost town! Life gets busy, schedules fill up, and on occasion, you forget to post content. It happens! Wouldn't it be great if you could schedule all your content in one spot, laid out all nice across channels for you to see? Consider your wish granted! An editorial calendar is an excellent tool you can use to organize your content. As Hubspot explains it, this gives you and your team a framework for being deliberate and intentional about how you are reaching and building trust with your audience. It's a strategic marketing tool and a place to keep your team organized. This is crucial as your strategy moves forward! ...
We’ve had our fair share of clients excitedly tell us about various services they’ve found that will take care of all of their design needs for just five dollars! (Or ten, or for trades for a pack of smokes, etc). We have to smile and nod politely when they talk about how fantastic it’s going to look, and at such a great price!
Unfortunately, there is no way to appeal to every customer, as buyers are widely varied and extremely different from one another. Attempting to reach everyone will paradoxically create an offering that appeals to no one. However, this isn’t a bad thing! By identifying your ideal customer, you can create the products that truly reflect your brand, and build a following that values your brand for what it is.
You’ve got a client referral program in place. You’ve distributed business cards. You’ve even put up some targeted ads on Google or Facebook. But nothing’s changed.
Your brand is as unique as you are, and it’s important that it is genuinely presented in order to effectively communicate your message, and attract your ideal customers. But how do you make sure your brand’s voice rings true? Ask yourself the following questions:
If you work in online marketing, chances are this has definitely happened to you. You sent out your newsletter. It's out in the wild, out of your grasping hands. Released into the internet, for all to see, read, and judge. And you screwed it up.
How do you find out where your business or brand stands compared to everyone else? With what we call a Competitive Analysis. Don’t worry - it’s not as daunting or boring as it sounds. It's vital to any marketing plan and provides important insight for you and your business.
Sometimes what we expect to succeed takes a flying leap and instead plummets to the earth like a ton of bricks. Despite all the time and effort, your last marketing plan for your business or brand absolutely tanked. What went wrong?
As the saying goes, work smarter not harder. Having been in the online marketing business for a minute or two, we here at Choice have used our share of resources in the pursuit of making our jobs more efficient (read: easier).